ETA Star signs-up Watermelon PR

ETA Star Properties has signed-up Watermelon PR as their new PR partner recently. Commenting on this development, Mr. Shyam Sunder, General Manager, Marketing said “We were looking for an agency which was small in size but big in ambition. In Watermelon PR we think we have found a partner who is not just competent but also passionate and who will work closely with us and help us achieve our brand objectives. The mandate given to them is to simply add value to our brand through PR initiatives on a continuous basis.”

Watermelon PR a part of Watermelon is a specialist PR agency that generates publicity fulltime for its clients and believes in the right positioning of the brand in the market. Based in Dubai, Watermelon PR currently has offices in UAE, Bahrain and Qatar. They boast of clientele as notable as Kaya Skin Clinic, Franklin Templeton, Barista, Nautica, Lamcy Plaza, Homes r us & Eros Group

On being signed-up by ETA Star, Mr. Madhu Kuttat, Managing Director, Watermelon Communications said, “ETA Star Properties is a very reputable name in the region’s property development market. We are pleased to be appointed as its public relations agency. ETA Star has made great strides in a short span of time. It would be our endeavour to ensure the brand stands out distinct and is perceived as a leader in its category. We look forward to working with ETA Star.”

ETA Star Hospitality opens StarBoutique Hotel Apartments

ETA Star Hospitality, the hospitality arm of ETA Star Properties, a leading property developer in the UAE, has officially opened its hotel apartment venture StarBoutique Clock Tower, announced during a press conference held today at the new 90-apartment creek-side tower venue.

As a first-of-its-kind project for the premier property developer, StarBoutique Clock Tower has been constructed to satisfy Dubai’s burgeoning demand for fully serviced hotel apartments that combine personalized home-style hospitality with luxurious hotel amenities. StarBoutique Clock Tower, inspired by the homely concept of ‘no rooms, only homes’ hospitality, offers studio-type, one-bedroom and two-bedroom apartments fitted with home furnishings and a range of modern amenities such as internet access (including WiFi). To enhance home-style living, guests also enjoy the services of housekeeping staff, who maintain upkeep of the apartments especially for busy occupants.

‘The StarBoutique Clock Tower has been fully completed and ready for occupation. We are opening business at a time when Dubai is emerging as a destination of choice for global networking and trade fair events, in addition to a premier tourism hub,’ said Riyazur Rahman, Director of ETA Star Hospitality, a specialized hotel management organization responsible for managing a chain of hotels including StarBoutique.

ETA Star to make its debut at MIPIM in Cannes

ETA STAR has announced that it will debut at MIPIM, the 17th World?s Property Market Exposition to be held at Palais Des Festivals, Cannes, France, from March 14-17, 2006, in order to consolidate its growing presence in European Union. During the exhibition, ETA Star will demonstrate some of its major projects such as the 23 Marina and the Liberty House. In addition, the company will highlight an undisclosed high profile hospitality project. MIPIM, the World?s Property Market, is the primary market for members of the international property trade. Designed for senior-level decision makers within the real estate market who want to develop their business within their domestic markets, as well as internationally, MIPIM is the ideal forum in which to forge new business contacts. MIPIM 2005 attracted 17,641 participants, 4,660 end-users and investors and 2,051 exhibiting companies from 74 countries, proving that it is the world?s foremost property event. Abid A. Junaid, Executive Director, ETA Star, said, ?We are pleased to debut at MIPIM, which is undoubtedly one of the most reputed property shows in the world. Showcasing our major projects at a leading show like this will certainly give added mileage to our projects on an international level. Moreover, our participation at MIPIM will serve to further boost the UAE?s position as one of the fastest-growing property markets in the world.? ?Europeans account for a fair percentage of our global investors and homeowners, who look for master-planned communities and a safe, healthy environment. We view MIPIM as the ideal platform to present our property portfolio to European investors and initiate new business relations,? Junaid added. The 2006 edition of MIPIM is expected to attract more than 5,000 investors and end-users. ETA Star stand (# 21.01) will be located on Level 1 of the exhibition venue.

Two contracts awarded for developments worth AED 800 M

ETA Star, the first freehold property developer in the region to receive an ISO 9001: 2000 certification, moved forward with its premier twin projects – The Centrium in the International Media Production Zone (IMPZ) and Al Manara located at Business Bay – after handing out construction contracts for its projects with development value worth AED 800 million to M/S Ascon and Civil Co.

ETA Star sealed a deal with Civil Co. for the construction of The Centrium, a sprawling 4 tower apartment complex that will sit at the heart of the IMPZ on the Emirates Road. For the construction of the Al Manara project, a luxurious one-stop business centre, which is the first commercial venture by a private developer in the prestigious Business Bay, ETA Star has tapped the services of M/S Ascon.

With the enabling foundations of both projects completed late last year by the Dutch Foundation, ETA Star now focuses on the construction of the main structures. The Centrium expected to be ready by May 15, 2009, and the Al Manara by January 10, 2009.

“ETA Star is focused on ensuring that all its projects maintain remarkably high standards,” said Abid A. Junaid, Executive Director of ETA Star. “With Civil Co. and M/S Ascon’s proven track record, we are confident that we can again deliver the best quality to all our end clients. We are confident of our partnership forged with these two companies will be for the greater good of all our customers.”

Comprising of meticulously designed one-, two- and three-bedroom apartments that boast of a lovely mix of elegant interiors and lush green landscapes, The Centrium has four distinctive tower blocks that are connected by link bridges, which are by themselves an attraction, presenting a view of the stunning contrast that Dubai offers – the serenity of the landscaped deck and the adjacent parks against the buzzing city beyond.

The Centrium is dotted with a host of leisure facilities, such as a temperature-controlled swimming pool, jacuzzis, children’s pool, separate gym and health club for men and women, jogging tracks located at a landscaped deck, children’s play area and a sprawling parking lot. There will also be prayer rooms, a library, a reading room, a games room, a billiard room and a day-care centre.

Designed by the renowned Singapore-based firm “Architects 61”, Al Manara’s 31 top-class office and commercial complex reflect a sense of style and functionality. To make their daily routine easier, office goers can find a retail area in the ground floor where a food court, travel desk and other facilities will be made available. An ample car park will be provided, while business facilities for different commercial demands will be available within the complex to enhance corporate efficiency.

“With all the stakeholders committed to a common goal, we are confident that the projects will meet the highest quality standards and will be completed on the mark,” said Junaid. “It only motivates us to work harder knowing that our clients are eagerly awaiting the completion of these magnificent facilities.”

The Grandeur Residences : Maurya Block released

ETA Star has announced impressive sales of The Grandeur Residences at the Palm Jumeirah Crescent, with the substantial portion of the Mughal Block of the project being sold out within a month of launch. The company has now officially opened for sale the Maurya Block, which is expected to evoke similar response from regional and international investors.

Abid A. Junaid, Executive Director, ETA Star, said, ‘The pace at which the Mughal Block was sold out was certainly heartening and we are confident that the Maurya Block will also have an overwhelming response. The interest generated by the project hasn’t come as a surprise to us, given that The Grandeur Residences at the Taj Exotica Resort & Spa is one of the most prestigious projects in Dubai, and is on the same league as the Burj Dubai in terms of lifestyle benefits and pricing. Another crucial factor that was instrumental in generating so much interest in this project was the launch of Star Select Club, an exclusive channel management initiative for select agent partners. Since the launch of the program our agent’s contribution has increased substantially.’

ETA STAR participates in JIREX, Jeddah

ETA Star recently participated in the Jeddah International Real Estate and Financial Exhibition (JIREX), held from 19th to 23rd February, 2006. The Centrium and other high profile projects from ETA Stars portfolio were exhibited.

In a strong indication of the continued robust growth of the property market in Dubai, the launch of ETA Stars The Centrium – a unique residential project targeted at salaried professionals has met with phenomenal success, in JIREX.

The success of The Centriums launch in JIREX, is proof that the property boom in Dubai is here to stay, said Abid A. Junaid, Executive Director, ETA Star. There have recently been views expressed in some quarters that the real estate market in Dubai is softening. The overwhelming investor response to ?The Centrium? puts to rest all such speculation and underscores the continued robustness of Dubais real estate market.

The response to The Centrium is also indicative of the overwhelming demand for affordable housing not just in the UAE but also in other GCC countries. The project is designed to afford salaried professionals residing in GCC countries a unique lifestyle at an extremely affordable price, Junaid added.

ETA Star awards AED 30 million worth of contracts

ETA Star, the first freehold property developer in the region to receive an ISO 9001: 2000 certification, has awarded contracts worth AED 30 million for enabling foundation works for two of its premier projects ? The Centrium in the International Media Production Zone (IMPZ) and Al Manara located at Business Bay.

The enabling works contracts for the two projects were awarded to Dutch Foundation, which was also awarded similar contracts for ETA Star?s Goldcrest Executive and Goldcrest Views-2 projects at Jumeirah Lake Towers. The enabling works on Al Manara is scheduled for completion by the first week of October this year, while work on The Centrium is expected to be complete by November.

Abid A. Junaid, Executive Director, ETA Star, said, ?We are focused on ensuring that all our projects maintain remarkably high standards, and we lay particular emphasis on the foundation work that precedes actual construction. Dutch Foundation has been involved in other important projects of ETA Star and the quality of their work has certainly been up to the mark, which prompted us to award the contracts for The Centrium and Al Manara to them.

ETA Star launches AED 1.2 billion Taj Exotica Resort & Spa and The Grandeur Residences

ETA Star launched the AED 1.2 billion Taj Exotica Resort & Spa and The Grandeur Residences, located at the Palm Jumeirah Crescent.

The projects are being launched in partnership with the world-renowned Taj Group of Hotels. The ground breaking ceremony, marking the commencement of construction for the project, was held today at the Palm Jumeirah Crescent and was attended by dignitaries who included Ratan Tata, Chairman, Tata Group and Sultan Ahmed bin Sulayem, Executive Chairman, Nakheel.

The Taj Exotica Resort & Spa, Palm Jumeirah, Dubai is a plush five-star hotel complete with a host of world-class facilities, whereas The Grandeur Residences is a luxury residential complex designed to provide residents a lifestyle reminiscent of royalty. The project is modeled on the archetypal palaces of Rajasthan.

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Residents of Palladium and Belvedere learn to Eat right

ETA Star Properties recently organized an interactive ‘Eating right’ session for residents of Palladium (JLT) and Belvedere (Dubai Marina).

The ‘Eating right’ session was conducted by Sobia Amir, a certified nutritionist from Simply Healthy. ‘Simply Healthy’ is an established concept in the U.A.E that encourages individuals to live a healthy & active lifestyle. Simply Healthy offers a variety of well balanced, healthy meals accompanied by advice from in-house dietitians, who will also help achieve weight loss.

According to Mitun De Sarkar, founder of Simply Healthy ‘In today’s world where everyone is pressed for time it is all the more important to commit to a diet that will help sustain our energy levels through the day and maintain a healthy lifestyle. We at Simply Healthy help individuals achieve a balance between mind & body by eating right. ‘

The session held on the evening of 19th December and saw participation from the residents of both Palladium and Belvedere. According to Ms. Nina Naderi, a resident at Palladium ‘I believe that it is very important to eat right in order to stay active and healthy. To this end I found the session very informative and valuable.’

Mr. Mohamed Ali, General Manager, ETA Star Properties commented ‘In the coming year, we will continue to nurture relationships with residents of our projects through a series of new and exciting events that would be of interest and benefit all families at Belvedere and Palladium.’

ETA Star Properties is one of the first private developers in the region to initiate community programs for residents of their projects. The initiative started in August 2008 with the ‘Art of Living’ course which was followed by the ‘Power Bhangra’ session in November 2008.